In today’s construction and industrial ecosystems, the demand for smart, long-lasting, and multifunctional protective coatings has never been higher. From commercial roofs exposed to relentless UV radiation to industrial sheds battling extreme heat cycles, and from metal structures vulnerable to corrosion to exterior walls struggling with monsoon-driven leaks — durability is no longer a luxury, it is a necessity.
This growing demand for high-performance protective solutions has brought elastomeric coatings to the forefront of modern engineering and building maintenance. Among them, ALTIC HR 100 Elastomeric Heat Resistant & Waterproof Coating stands out as a revolutionary product that delivers unmatched thermal protection, waterproofing performance, and long-term durability.
Designed for Indian climatic conditions — harsh sunlight, heavy humidity, and dramatic temperature fluctuations — ALTIC HR 100 brings together advanced polymer science, elastomeric flexibility, and superior weather resistance to create a coating system that truly performs under pressure.
This blog dives deep into what makes ALTIC HR 100 a standout solution, its features, benefits, working mechanism, application process, ideal use cases, and why it has become a preferred choice for builders, industries, and property owners across India.
Understanding Elastomeric Heat-Resistant Coatings
Before exploring the uniqueness of ALTIC HR 100, it’s important to understand what elastomeric coatings are and why they matter.
Elastomeric coatings are specialized polymer-based coatings with inherent elasticity, giving them the ability to stretch, contract, and recover without cracking. This flexibility allows them to withstand structural movements, vibration, thermal expansion, and contraction — all without compromising the protective layer.
When heat resistance is added to this formulation, the coating becomes capable of:
- Reflecting solar radiation
- Reducing heat absorption
- Protecting surfaces from thermal degradation
- Lowering internal temperature
- Cutting down on energy consumption
ALTIC HR 100 is engineered as a dual-function coating — providing both heat resistance and waterproofing capabilities, making it effective for buildings, industrial structures, and metal surfaces that require robust protection from environmental damage.
What Is ALTIC HR 100 Elastomeric Heat Resistant & Waterproof Coating?
ALTIC HR 100 is an advanced elastomeric coating specially formulated to provide:

It is designed using coatings technology that blends elastomeric polymers, heat-resistant agents, UV stabilizers, anti-corrosion additives, and specialized fillers. This makes the coating ideal for roofs, exterior walls, metal sheets, ducts, piping, industrial sheds, and structural components exposed to harsh climatic conditions.
Important ALTIC HR 100
ALTIC HR 100 has been engineered with a comprehensive set of features that address common pain points in construction and industrial settings. Its advanced formulation makes it one of the most efficient heat-resistant and waterproof coatings available today.
3.1 High Heat Reflectivity
The coating contains specialized reflective pigments that reduce solar heat absorption, thereby lowering surface temperatures significantly. This helps maintain cooler indoor environments and decreases the load on air-conditioning systems.
3.2 Advanced Waterproofing
ALTIC HR 100 forms a seamless, thick, and durable waterproof membrane that prevents water seepage, leakage, and dampness — even during heavy monsoons. Its elastomeric nature ensures that the waterproofing layer remains intact despite structural movements.
3.3 Superior Elastomeric Flexibility
The elastomeric nature of the coating allows it to expand and contract with temperature variations. This prevents the formation of cracks, blisters, and peeling, ensuring long-term protection.
3.4 UV and Weather Resistance
With advanced UV stabilizers, ALTIC HR 100 resists degradation caused by prolonged sun exposure, ensuring its longevity and performance consistency.
3.5 Energy Saving and Temperature Reduction
By reducing heat absorption, the coating helps lower indoor temperatures, resulting in noticeable savings on energy bills — a crucial benefit for residential, commercial, and industrial buildings.
3.6 Strong Adhesion to Multiple Surfaces
ALTIC HR 100 bonds effectively with:

3.7 Crack Bridging Capability
Its elasticity allows it to bridge and seal minor cracks, providing an additional layer of protection against moisture intrusion.
3.8 Anti-Corrosive Properties for Metal Surfaces
The coating prevents oxidation and corrosion, extending the lifespan of metal structures, pipelines, ducts, and cladding sheets.
Why ALTIC HR 100 Is Better Than Conventional Coatings
Traditional waterproofing or heat-reflective coatings often serve only one function. They’re either designed to repel water or reduce thermal absorption — rarely both.
ALTIC HR 100, however, integrates multi-performance capabilities, making it more versatile and durable:
| Feature | Traditional Coatings | ALTIC HR 100 |
| Waterproofing | Moderate | ✔ Superior waterproofing with elastomeric membrane |
| Heat Reflection | Low to moderate | ✔ High reflectivity & thermal insulation |
| Flexibility | Limited | ✔ Elastomeric flexibility resists cracking |
| UV Resistance | Low | ✔ High resistance to UV degradation |
| Energy Saving | Minimal | ✔ Noticeable thermal reduction benefits |
| Lifespan | Short | ✔ Long-lasting protective performance |
This multi-dimensional feature set makes ALTIC HR 100 a strategic investment for long-term structural protection.
How ALTIC HR 100 Works: The Science Behind the Performance
ALTIC HR 100 delivers its performance through a synergy of carefully designed components:
5.1 Elastomeric Polymer Matrix
The backbone of the coating is a flexible polymer matrix that can stretch and return to its original form without damage.
5.2 Infrared Reflective Pigments
These pigments reflect a significant portion of solar radiation, reducing heat buildup.
5.3 Waterproofing Additives
These create a high-density membrane that blocks water infiltration, even under ponding conditions.
5.4 UV Blockers & Stabilizers
These additives preserve the coating’s integrity under prolonged sun exposure.
5.5 Corrosion Inhibitors
These chemicals protect metal surfaces by preventing oxidation and rust formation.
5.6 Reinforced Fillers
Fillers enhance film thickness, strengthen the coating, and improve its weather resistance.
The result is a tough, flexible, and long-lasting protective layer that functions effectively across diverse surfaces and climatic conditions.
Applications of ALTIC HR 100
ALTIC HR 100’s versatile performance makes it suitable for a wide range of applications.
6.1 RCC Roofs
Ideal for residential and commercial buildings to reduce heat transfer and eliminate leakage.
6.2 Industrial Sheds & Factory Roofs
Reduces heat inside production areas and protects metal sheets from rust and weathering.
6.3 Metal & GI Sheet Roofs
Provides a dual shield against heat and corrosion.
6.4 Exterior Walls
Prevents dampness, cracks, and heat penetration.
6.5 HVAC Ducts & Pipelines
Protects ducts from overheating and corrosion, ensuring efficient operation.
6.6 Water Tanks & Utility Structures
Ideal for keeping tanks cool and extending the lifespan of concrete structures.
6.7 Warehouses, Godowns & Cold Storage Facilities
Maintains cooler temperatures and prevents moisture intrusion.
Benefits of Using ALTIC HR 100
7.1 Enhanced Structural Protection
By preventing both heat and water damage, the coating preserves the integrity of the building.
7.2 Energy Efficiency
Lower indoor temperatures reduce reliance on cooling systems — saving up to 20–30% on power costs (depending on conditions).
7.3 Reduced Maintenance Costs
The coating’s durability means fewer repairs, repaints, and waterproofing cycles.
7.4 Long-Term Aesthetic Appeal
Surfaces coated with ALTIC HR 100 look cleaner, fresher, and well-protected over time.
7.5 Comfort Improvement
Interiors stay cooler and more comfortable in peak summers.
7.6 Extended Lifespan of Roofs & Walls
Heat and water are the biggest enemies of structure longevity — ALTIC HR 100 protects against both.
Step-by-Step Application Guide for ALTIC HR 100
To achieve optimal results, proper application is essential.
Here’s a detailed guide:
8.1 Surface Preparation
- Clean the surface thoroughly.
- Remove dust, grease, loose particles, algae, or old flaky paint.
- Repair cracks using a crack filler or sealant.
- Ensure the surface is dry and free from contaminants.
8.2 Priming
- Use a recommended primer for better adhesion.
- Allow the primer to dry completely before applying the coating.
8.3 Application of ALTIC HR 100
- Apply the coating with a brush, roller, or spray machine.
- Maintain uniform thickness.
- Follow the recommended number of coats (typically 2–3).
- Allow each coat to dry before applying the next.
8.4 Drying & Curing
- Complete curing ensures maximum waterproofing and heat resistance.
- Ensure no water exposure during curing.
Any space where temperature control, surface protection, and waterproofing are essential can benefit from ALTIC HR 100.
Why ALTIC HR 100 Is Perfect for Indian Climatic Conditions
India’s weather challenges are unique:
- Scorching summers
- Heavy monsoons
- UV-intense sunlight
- High humidity
- Dust and pollution
ALTIC HR 100 is designed specifically to perform in these conditions. Its heat-reflective properties reduce interior stress during summers, while its waterproofing capabilities safeguard structures during monsoon months.
Choosing ALTIC HR 100 Means Choosing Long-Term Value
Property owners, facility managers, builders, and industries increasingly prefer ALTIC HR 100 because it offers:
- High ROI
- Reduced upkeep
- Longer intervals between maintenance cycles
- Better building performance
- Improved occupant comfort
It is not just a coating — it is an investment in durability, performance, and long-lasting safety.
Conclusion
ALTIC HR 100 Elastomeric Heat Resistant & Waterproof Coating is more than a premium surface protection product — it is a comprehensive solution engineered to tackle two of the biggest threats to any structure: heat and water.
Whether you are looking to:
- Cool down your building,
- Protect metal roofs from corrosion,
- Stop water seepage and cracks,
- Enhance energy efficiency, or
- Increase the lifespan of your structure,
ALTIC HR 100 delivers all-around performance backed by advanced material science.
Its elasticity, heat-reflective technology, weather resistance, and waterproofing properties make it a smart and sustainable choice for modern infrastructure across India.
With rising temperatures and unpredictable weather patterns, products like ALTIC HR 100 are no longer optional — they are essential. By choosing ALTIC HR 100, you are choosing superior protection, long-lasting results, and peace of mind.

